Product · AI in Wantly

AI that knows your products, prices, and clients

AI built into the system that runs your quoting. Generic AI can help you draft one offer. Wantly AI is part of the system that runs all of them: it builds your catalog from any file, turns a client's request into a quote, writes and translates your proposals, and reports on what your whole team quotes and wins.

30-minute demo on your own catalog and prices. We set it all up for you.

Wantly AI overview

AI that runs on your real products, prices, and clients

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From distributors with fast-changing ranges to manufacturers quoting in five languages.

70+
companies quote daily
with AI running on their own data
Any format
AI catalog import
PDF, Excel, CSV, scans, photos, supplier links
~3 wks
to go live
we connect your data and set AI up for you
Problem + cost of inaction

Generic AI can help you draft a quote. It can't be your quoting system.

Paste your price list into ChatGPT or Claude and it will help you write one offer. It can even produce a decent-looking PDF or HTML file. What it cannot do is hold your catalog as a single source of truth, turn that file into a live proposal linked to your pricing, signing, and orders, report on what your whole team quoted and earned, or tell you what happened after you sent it. To get that, you would have to build and maintain the system yourself.

You re-supply your catalog and prices every session, and nothing keeps them current
A client sends a 140-line requirement list, and someone looks up every item by hand
It cannot report across every quote your team sends: turnover, margins, profitability
It can produce a PDF or HTML file, but you host, send, and manage it yourself, disconnected from your catalog, signing, and orders
It has no record of what clients viewed, selected, or accepted, so nothing improves over time
To get any of this, you would have to build and maintain the whole system yourself

What a chat-only approach quietly costs you

Rework, every quote
You re-supply the context and re-check the output every time.
No view across the team
No reliable numbers on what you quoted, won, and earned.
Nothing compounds
No proposal data means no learning about what actually wins.
1
Capability · build your catalog

AI builds your catalog from anything

Drop in any supplier file (PDF, Excel, CSV, a scan, a photo) or paste a supplier product link, and AI builds structured products for you: name, code, specs, photos, price, and a translation. Our import AI keeps learning from data structures, not your content, so it recognizes more document types over time.

Import from any format: PDF, Excel, CSV, scans, photos
Paste a supplier link, AI builds the full product
Photos, specs, price, and translation, in seconds
AI Catalog import
2
Capability · request to quote

Turn a client's request into a quote

Upload the client's request (a PDF requirement list, an Excel of planned purchases, or an email you paste in) and AI reads every line, matches it to products in your catalog, and drops them into the proposal with the right quantities. It flags the lines it could not match, so you see exactly what needs your attention. Where a request is vague, it asks you the missing questions instead of guessing.

Upload a requirement list or paste an email enquiry
AI matches every line to your catalog and adds it with quantities
Unmatched lines are flagged, and it asks questions instead of guessing
AI request quote
3
Capability · write with AI

Describe it, AI writes it, on brand

Tell Wantly what you need, for example 'add a 20-month guarantee block' or 'generate a visual spec block with icons', and AI generates the content for you: text and polished visual blocks with icons, in your brand voice. Write tailored intros, generate product descriptions, and polish the wording, without starting from a blank page.

Generate content blocks and sections from a prompt
Visual blocks with icons, built in your brand style
Tailored intros, product descriptions, shorter specs
AI write on brand
4
Capability · translate with AI

Any language, in your industry's words

AI translates the whole proposal, including product descriptions, into your client's language automatically. It is context-aware: it adapts the wording to your topic and field of business, so the terminology fits your industry, not a generic dictionary.

Whole proposals and product descriptions, auto-translated
Context-aware to your topic and industry
Any language, with separate templates per market
AI translate in context
5
Capability · sell smarter

AI that helps you win the deal

Wantly AI works on your real pipeline: it recommends products and upsells that fit the deal, spots what clients tend to select together, and suggests the best moment to follow up along with a win-probability signal. Your own data, turned into the next best move.

Product recommendations and upsell that fit the deal
Cross-sell signals from what clients actually select together
Best time to follow up, plus a win-probability signal
AI selling assist
More capabilities

More that Wantly AI does

Smaller ways AI helps across the proposal flow.

€214€228
new
discontinued
Keep supplier data fresh
AI flags changed prices, new items, and products no longer available.
Analyze a client's website
Tailor the proposal to who you are selling to.
Auto-build proposal structure
A sensible first draft you refine, not a blank page.
Generate product descriptions
Turn bare specs into clear, on-brand copy.
Shorten technical text
Make dense specs easy for a client to read.
Aa
Grammar & polish
Clean, professional wording in any language.
Compare supplier prices
Spot the best cost across your suppliers.
72%
Best-converting sections
See which parts of your offers actually convert.
Next best action
A nudge on what to do next to move the deal.
Integrations

AI works on your real, connected data

Wantly AI runs on your catalog, pricing, CRM, and ERP data, not the open internet, so what it produces is grounded in your business.

Depth depends on your integration.
Your catalog
Your pricing
Your CRM
Your ERP
API
And many more

Grounded, not guessing

AI reads your live products, prices, and client history through the same connections that run your quoting — so the output matches what you actually sell.

Prices and totals from Wantly’s pricing engine, not AI
Never trained on the contents of your data
Everything is yours to review before it reaches a client
See all integrations

See how AI shows up across the product. The catalog, pricing, the editor, and tracking each have their own page. Or see everything Wantly does in one place.

Current way vs the Wantly way

Generic AI vs Wantly AI

Generic AI (ChatGPT, Claude)
Knows what you paste, forgets it next session
No catalog that stays current on its own
Produces a file you host and send yourself
No numbers across your team's quotes
No idea what the client did after you sent
Wantly AI
Works from your live catalog, prices, and margins
One source of truth, always current
A live proposal linked to pricing, signing, and orders
Reports turnover, profitability, and other statistics you need
Sees what clients viewed, selected, and accepted
Outcomes for the buyer

What grounded AI changes

Answer requests in minutes

A long requirement list becomes a quote, not a day of lookups.

Better proposals

On-brand copy and translation, done for you.

Smarter selling

The next best move, from your own data.

Objection handling

The honest answers to what you're thinking

Why not just use ChatGPT or Claude?
They can help you draft one offer, even a decent-looking file. They cannot be your quoting system: no catalog that stays current, no live proposal linked to your pricing, signing, and orders, no numbers across your team's quotes, and no record of what happened after you sent. Wantly is that system, with AI inside it, built on seven years of proposal and pricing work.
W
Is our data used to train AI models?
No. We never train on the contents of your data, your prices, products, or clients, and we never share your data with anyone. Wantly's import AI learns only from data structures: how files and tables are laid out and which formats come in. That is why it recognizes more and more document types without extra setup on your side.
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Will AI make things up in our quotes?
Prices and totals are calculated by Wantly's pricing engine from your real catalog, not generated by AI. AI handles imports, content, and translation, and everything is yours to review before it reaches a client.
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Proof

A distributor with a large, fast-changing, multi-supplier range used Wantly AI to build and maintain its catalog and to write and translate proposals, with about three weeks of setup done for them. New products are ready the second a supplier link is pasted, proposals go out in the client's language, and reps spend their time selling instead of formatting.

seconds

from supplier link to product

~3 wks

to go live, done for them
"We stopped fighting spreadsheets and copy-pasting into ChatGPT. The AI knows our products and prices, so what it writes is actually usable."
Every Wantly setup is done for you
1
We connect your catalog and prices
2
We set up AI on your data
3
We train your team
4
You quote with AI that knows your business
Live in ~3 weeks, on a platform built from seven years of studying how proposals actually win.
Testimonials

What teams say about Wantly AI

I paste a supplier link and the product is built, priced, and translated. That is the magic.

GH
Greg Hall
Sales Manager, equipment distributor

It writes in our voice and translates into our clients' languages. No more generic AI copy.

AP
Adam Pierce
Head of Sales, wholesaler

The difference isn't the AI itself, it's that it lives inside the system we quote from.

NB
Nina Brooks
Commercial Director, manufacturer

FAQs

Answer-first questions about AI in Wantly. Talk to us →

What can Wantly AI do?

How is Wantly AI different from ChatGPT or Claude?

Couldn't we just upload our price list to ChatGPT or Claude?

Does Wantly AI use my real prices?

Can AI build a quote from a client's request?

Can AI import my catalog?

Can AI translate our proposals?

Is our data used to train AI models?

Who is Wantly AI for?

How long does setup take?

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