Product · Pricing & CPQ

Pricing and CPQ built for teams that quote

Configure, price, and protect every margin. Wantly turns your cost, markup, and discount rules into accurate, on-brand quotes. Your reps configure products, variants, and packages, and Wantly calculates the price, margin, and totals automatically.
Book a demo

30-minute demo on your own price lists. We set up your pricing rules for you.

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Trusted by teams quoting complex, individually priced offers

gutta-werke logo
dserve-logo
megaomas logo
aka-baltic logo
alwark logo
profruit-logo
tenesys logo
mprekyba logo
eurohorecana logo
hegvita logo
lematics logo
zereda logo
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tegra logo
medita logo
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From manufacturers and distributors to equipment and software sellers quoting configured deals

70+
companies quote daily
with individual, complex pricing in Wantly
6–9 hrs
saved per week
less manual pricing and quote rebuilding
~3 wks
to go live
we set up your pricing rules for you
The cost of manual pricing

Your pricing is too important to live in a spreadsheet.

Per-client prices, quantity breaks, currencies, discounts, margins, one-time and recurring fees. Every quote rebuilds it by hand, and every rebuild is a chance to give away margin you did not mean to.

Reps rebuild the pricing for every new quote
Margin is a guess until the deal is already won or lost
Discounts depend on each rep, with no real guardrails
One-time and recurring fees are calculated by hand

What staying manual quietly costs you

Lost margin
Rushed discounts and stale prices eat your profit.
Inconsistency
Every rep quotes the same product differently.
Slow, risky quotes
Complex deals take hours and still carry errors.
1
Configure (CPQ)

Configure any product, variant, or package in minutes

Your reps configure products, variants (size, finish, material), packages, and good / better / best alternatives inside Wantly. Totals, taxes, and margins are calculated automatically, so a complex multi-item quote takes minutes instead of a rebuilt spreadsheet.

Reps configure products, variants, and packages
Good / better / best alternatives in one quote
Totals, taxes, and margins calculated automatically
configure-cpq
2
Price

Pricing that fits how you really sell

Set wholesale, retail, partner, project, per-quantity, per-currency, and individual price lists. Store each product's cost and your markup, and Wantly calculates the sale price and margin for you. Update a price once and it flows into every new quote.

Per-client, wholesale, retail, partner, and project pricing
Set markup or margin, Wantly calculates the price
Update a price once, it applies to every new quote
pricelists
3
Protect margin

See and protect your margin on every quote

Wantly shows cost, markup, margin (percent and value), total project profit, and average offer margin, before you send. No more finding out a deal was unprofitable after it closed.

Cost, markup, and margin (percent and value) on every offer
Total project profit and average offer margin
Catch thin-margin quotes before they go out
Margins
4
Control discounts

Control discounts with approval rules

Apply discounts by item, group, or whole offer, fixed or percentage, and set discount limits per rep. When a rep goes past their limit, the quote routes to a manager for approval, so you win deals without quietly bleeding margin.

Discounts by item, group, or whole offer; fixed or percent
Per-rep discount limits
Over-limit discounts route to a manager for approval
Discounts
5
One-time & recurring

Show one-time and recurring pricing clearly

Present setup fees, monthly subscriptions, annual licenses, maintenance, and extra hourly work in one quote. The client sees exactly what they pay now, what recurs, and the total contract value.

Setup fees, monthly or annual fees, maintenance, extra work
Pay-now, recurring, and total contract value, clearly split
Built for SaaS, equipment, and service contracts
Recurring pricing
More capabilities

More in pricing & CPQ

Everything else pricing handles, without leaving this page.

$£
VAT 0 / 9 / 21%
Currencies & taxes
EUR, USD, GBP, PLN, NOK, DKK; VAT excl/incl and multiple rates.
1+
10+
50+
Quantity & tiered pricing
Automatic price breaks by quantity or product group.
Delivery€120
Install€340
Training€200
Delivery, install & extras
Add delivery, installation, and extra services to totals.
Retail
Partner · DE
Contract #42
Per-rep & per-country prices
Different price lists by rep, country, or contract.
G
B
P
Packages: good / better / best
Basic, Standard, Premium, and equipment or service kits.
Sale price€129
Cost••••
Margin••••
Choose what the client sees
Hide cost and margin; show only what you want.
Valid 30 d
auto-refresh
Validity & price refresh
Set a validity date and refresh prices on extension.
MGSROP
Roles & permissions
Control who sees cost and who can apply discounts.
Special contractual pricing
Lock individual negotiated prices per client or contract.
Integrations

Works with your CRM and ERP

Sync deals with your CRM, pull products and costs from your ERP, and push approved orders back.

HubSpot
Pipedrive
Salesforce
MS Dynamics
ERP / custom API
And many more

Connect any tool via API

We connect Wantly to any system using our open API - so you're never stuck with only the integrations on this list.

Client and deal data sync with your CRM
Pull products and costs from your ERP
Push approved orders back automatically
View API docs

Looking for the product catalog, proposal building, e-signature, or client tracking? Each has its own page. Or see everything Wantly does in one place.

Current way vs the Wantly way

From spreadsheet pricing to one pricing engine

Today (pricing in Excel)
Rebuild the pricing for every quote
Margins are a guess until it is too late
Discounts depend on each rep's mood
Recurring and one-time fees calculated by hand
Every rep prices a little differently
With Wantly
Pricing rules applied automatically
Margin visible before you send
Discount limits with manager approval
One-time and recurring shown clearly
Consistent pricing across the whole team
What changes for the buyer

What pricing control changes

Protect your margin

See and control profit on every quote.

Win without over-discounting

Guardrails stop margin-killing discounts

Quote complex deals fast

Configure, price, and send in minutes.

Objection handling

The honest answers to what you're thinking

Our pricing is too complex and custom for a system.
That is exactly what Wantly's pricing engine is for: per-client, per-quantity, per-currency, and individual price lists, with margin and approval rules built in.
W
Why not just use a spreadsheet, or ChatGPT or Claude?
Spreadsheets and generic AI do not enforce your margins, discount limits, or per-client prices, and they do not connect to your catalog and quotes. Wantly prices from your real cost and rules, every time.
W
Is CPQ hard to set up?
No. We set up your price lists, margin rules, discount limits, and packages for you in about three weeks. You build nothing.
W
Proof

An equipment seller with tiered pricing and frequent discounts moved its quoting off spreadsheets with zero setup work on their side. Reps now build configured, correctly priced quotes in minutes, and managers see margin before anything goes out.

hrs → min

to build a priced quote

~3 wks

to go live, done for them
“Wantly helps us organize product galleries, group items, and present our assortment clearly across different markets - improving both efficiency and brand image.”
Every Wantly setup is done for you
1
We import your supplier catalogs
2
We set up decoration & pricing rules
3
We connect your CRM
4
You just start quoting
Live in ~3 weeks. You build nothing.
Testimonials

What teams say about pricing in Wantly

Wantly made our proposal preparation significantly simpler and faster, while elevating how professionally we present our business to clients.

S
Sigita
Sales Manager · Švarus Namas

Wantly adapted to our individual needs, connected with our website, and helped us present and sell our services faster and more professionally.

RM
Rolandas M.
Commercial Director · Countline

Wantly lets us see when clients view proposals, understand their interest, and follow up at the right time with more professional offers.

MS
Marius S.
Sales Director · Dserve

FAQs

Answer-first questions about pricing and CPQ in Wantly. Talk to us →

What is CPQ?

Who is Wantly's pricing and CPQ for?

Can Wantly handle per-client and quantity-based pricing?

Does it calculate margin?

Can we control discounts?

Can it show one-time and recurring pricing?

Who configures the offer, us or the client?

How long does setup take?

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