Product · Tracking & analytics

Proposal tracking and analytics built for teams that quote

No more black box after you hit send. Wantly shows you exactly what happens after you send a proposal: who opened it, what they read, and when to follow up. Your sales leaders get the conversion and team analytics they need to see what is actually working.

30-minute demo on your own pipeline. We set the whole system up for you.

wantly tracking

Trusted by teams who want to know what happens after they quote

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dserve-logo
megaomas logo
aka-baltic logo
alwark logo
profruit-logo
tenesys logo
mprekyba logo
eurohorecana logo
hegvita logo
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From distributors to manufacturers who want timing, conversion, and coaching data.

70+
companies quote daily
and track every proposal in Wantly
39–43%
conversion lift
with timely follow-up and better offers
~3 wks
to go live
we set up tracking and dashboards for you
The cost of flying blind

You send the proposal, and then… silence.

A flat PDF goes out and you have no idea if it was opened, what the client cared about, or when to follow up. Your sales leaders have even less: no view of conversion, no idea which reps, products, or templates actually win.

You cannot tell if the proposal was even opened
Follow-up is a guess — too early, too late, or forgotten
Leaders fly blind on conversion and pipeline
No data on which products, templates, or reps win

What staying manual quietly costs you

Lost deals
Bad follow-up timing lets warm deals go cold.
Weak forecasting
No real signal on what will close.
No coaching
You cannot fix what you cannot see.
1
For reps · the open

See the moment your proposal is opened

Know whether your proposal was opened, when, how many times, and when the client comes back. Real-time notifications tell you the moment it is first opened, viewed again, commented on, approved, or signed, and warn you before it expires.

Opened or not, when, how many times, and returns
Real-time alerts: first open, repeat view, comment, signature
A warning before the proposal expires
live activity
2
For reps · what they read

See what caught their attention

See which sections the client viewed, how long they spent on each, and where their attention concentrated — for example a long time on pricing. Now your follow-up is about the right thing, at the right moment, instead of a blind 'just checking in'.

Which sections were viewed and for how long
Where attention concentrated (e.g. a long look at pricing)
Follow up about the right thing, at the right time
engagement by section
3
For leaders · pipeline

Track every proposal's status in one pipeline

Every proposal carries a clear status, from draft and sent to opened, reviewing, accepted, rejected, and signed. See the whole pipeline at a glance, spot stuck deals, and know exactly where every offer stands.

Clear statuses: draft, sent, opened, reviewing, accepted, signed
The whole proposal pipeline at a glance
Spot stuck or stalling deals early
pipeline by status
4
For leaders · conversion

Measure conversion and team performance

See your conversion funnel from sent to opened to confirmed, your win rate, average and total value, decision time, and prep time, plus results by rep. Forecast with real numbers and coach with facts, not gut feel.

Conversion funnel: sent, opened, confirmed; win rate
Average and total value, decision time, prep time
Results by rep, so you can coach with facts
analytics conversion
5
For leaders · what wins

See which products and templates actually win

Find out which products are most quoted, best converting, and most profitable, which packages are popular, and which templates and proposal structures close the most deals. Double down on what works and fix what does not.

Most-quoted, best-converting, and most-profitable products
Popular packages and frequently co-quoted products
Which templates and structures convert best
analytics what wins
More capabilities

More in tracking & analytics

Everything else pricing handles, without leaving this page.

3
Real-time notifications
First open, repeat view, comment, signature, validity expiring.
SentOpenedSigned
Proposal statuses
Draft, sent, opened, reviewing, accepted, rejected, signed, archived.
RepStatusValue
Filter & search
By rep, client, status, value, date, or won and lost.
Conversion analysis
Sent-not-opened, opened-not-confirmed, viewed-often-no-reply.
Discount & margin trends
Average discount and margin across the team.
Expires 2d
Validity alerts
Warn before a proposal expires; refresh prices on extension.
+
Co-quoted products
Which products are frequently quoted together (cross-sell).
CSV
Export & reporting
Export the data for your own reports.
AI insights
Suggested follow-up timing and win-probability signals.
Integrations

Signals flow to your CRM

Push open, view, and confirmation signals and final amounts to your CRM, create a task when a client opens, and move the deal stage when they sign.

Depth depends on your integration.
HubSpot
Pipedrive
Salesforce
MS Dynamics
ERP / custom API
And many more

Every signal in your CRM

Opens, views, and confirmations flow into your CRM through our open API — tasks get created and deal stages move on their own.

Create a task when a client opens
Move the deal stage when they sign
Write final amounts back to the CRM
View API docs

Looking for the product catalog, pricing and CPQ, the proposal editor, or e-signature? Each has its own page. Or see everything Wantly does in one place.

Current way vs the Wantly way

From silence after send to a clear signal

Today (after you send)
No idea if the proposal was opened
Follow up blind, or forget entirely
Leaders guess at conversion
No data on what actually wins
Coaching by gut feel
With Wantly
See opens, returns, and engagement
Follow up at exactly the right moment
A live conversion funnel and pipeline
Data on reps, products, and templates
Coach with facts
What changes for the buyer

What visibility changes

Follow up at the right time

Reach out when interest is highest, not at random.

Forecast with real data

Know what is likely to close, and when.

Coach and improve

See what wins and lift the whole team.

Objection handling

The honest answers to what you're thinking

Isn't this just open tracking, like email?
No. Wantly shows section-level engagement (what they read and where they lingered), plus a full conversion funnel and team analytics, not just an open pixel.
W
Will my reps feel surveilled?
It is about timing and coaching, not policing. Reps see when to follow up; leaders see what is working so they can help the team win more.
W
Why not just use our CRM's reports?
Your CRM tracks the deal stage; Wantly tracks the proposal itself: opens, section engagement, and what converts. The two work together, and Wantly pushes signals to your CRM.
W
Proof

A distributor sending dozens of proposals a week moved off email-and-guesswork with zero setup work on their side. Reps now follow up the moment a client reopens a proposal, and the sales lead finally sees conversion by rep, product, and template in one place.

seconds

to follow up, not days

~3 wks

to go live, done for them
"I get a ping the second a client reopens the offer, so I call while it is on their screen. And I can finally see which templates actually close."
Every Wantly setup is done for you
1
We set up tracking & statuses
2
We build your dashboards
3
We train your team
4
You just start selling smarter
Live in ~3 weeks. You just start selling smarter.
Testimonials

What teams say about tracking

I call the moment they reopen the offer. My follow-up timing completely changed.

AP
Adam Pierce
Head of Sales, distributor

I finally see conversion by rep and by template, in one screen.

nb
Nina Brooks
Commercial Director, manufacturer

We doubled down on the two templates that actually convert.

gh
Greg Hall
Sales Manager, equipment seller

FAQs

Answer-first questions about tracking and analytics in Wantly. Talk to us →

What is proposal tracking?

Who is Wantly's tracking and analytics for?

Can I see when a client opens my proposal?

Can I see what the client looked at?

What sales analytics does Wantly show?

Can I see which products and templates convert?

Does tracking work with our CRM?

How long does setup take?

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