Industries · IT & software

The proposal platform built for IT & software sales teams

Wantly connects your service catalog, licensing tiers, and pricing in one workflow - so you build interactive, on-brand proposals in minutes, track exactly what prospects read, and move from offer to signature without leaving the tool.

30-minute demo on your own services. We set the whole system up for you.

proposal builder

Trusted by IT & software sales teams

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From boutique SaaS resellers to IT services firms closing complex, multi-line deals.

200+
IT & software teams
actively quoting on Wantly
60%
faster proposals
vs. prior Excel + PDF workflow [sample]
~3 wks
to go live
we do the full setup for you
Is Wantly right for you?

Is Wantly right for your IT or software business?

A quick gut check before you book a demo.

Wantly is built for you if
You sell SaaS, IT services, hardware, or software licenses to businesses
Your proposals mix one-time fees, recurring subscriptions, and setup costs
You have multiple service tiers, add-ons, or configuration options
You send several proposals a week and rebuild each one manually
Discounts, margins, and approval rules are hard to control across the team
You lose deals because follow-up is slow or clients never reply to the PDF
-
Maybe not the fit (yet) if
-
You sell one fixed product at one fixed price with no individual pricing
-
You rarely send formal B2B proposals
-
Your entire sales process runs through a self-service portal with no rep-to-client quoting
The cost of staying manual

Your service is sophisticated. Your proposal process is not.

IT and software deals involve tiers, license counts, setup fees, recurring subscriptions, and implementation. Most teams still assemble each proposal manually across CRM, Excel, Word, PowerPoint, and PDF - every time, from scratch.

CRM tracks the deal but cannot build the offer, so reps export data and rebuild elsewhere
Pricing lives in Excel, text in Word or PowerPoint; merging them into a PDF eats hours
Recurring fees, license tiers, and add-ons make manual totals error-prone - one wrong number can mean a signed deal at a loss
The PDF disappears after send: no way to know if it was opened, who read it, or where they got stuck
Discount approvals happen over Slack or email with no record, no limit, no audit trail

What staying manual quietly costs you

Hours lost per proposal
A complex IT offer takes 3 to 6 hours to assemble manually. At rep day rate, that is your most expensive admin task, repeated every week.
Deals lost at the pricing stage
IT buyers evaluate 3 to 5 vendors in parallel. The first team to send a clear, complete, interactive offer captures the conversation. A slow PDF loses it.
Signed deals at the wrong margin
One missed recurring fee or outdated license price on a multi-year contract can flip a profitable deal into a loss. Manual totals make it a question of when, not if.
1
Every proposal rebuilt from scratch

Build any IT or software proposal in minutes from a central catalog

Standardize your services, tiers, and packages once in a central catalog. Reps pick products, configure options, and apply pricing - Wantly builds the proposal automatically. No more hunting across files, copy-pasting prices, or reformatting for each new client.

Central service catalog: SaaS tiers, licenses, hardware, support, implementation
Templates by service type, client segment, or deal size
Copy and adapt past proposals; changes apply live even after sending
See how building works
service catalog
2
Mixed fee structures break in Excel

One-time, recurring, and tiered pricing, calculated automatically

Wantly handles setup fees, monthly subscriptions, annual licenses, add-ons, and quantity-based pricing in a single offer. Totals, margins, and total contract value are calculated automatically. Reps stop making errors; managers stop fixing them.

Mix one-time, monthly, and annual fees in one proposal
Quantity- and tier-based pricing calculated automatically
See cost, margin, and total contract value before you send
See how pricing works
pricing-mixed fees
3
The black box after the PDF goes out

See what prospects do, and follow up at exactly the right moment

Every proposal opens as a trackable web link. You see when it was opened, how long they spent on the pricing section, and whether a decision-maker viewed it. Reps get real-time alerts. Follow-up becomes a signal-driven action, not a guess.

Know the moment a prospect opens your proposal and which sections they read
Rep notifications on first open, repeated views, and extended pricing review
Clients comment, ask questions, approve, and sign - all inside the proposal
See how tracking works
pipeline proposal tracking
4
Discounts given without rules or records

Control who can discount, and keep a full audit trail

Set discount limits per rep. When a rep exceeds the threshold, the system requires manager approval before the offer can be sent. Every price change is logged with a timestamp and a name. Margin is protected by the system, not by memory.

Per-rep discount limits with automatic manager approval triggers
Manager reviews and approves inside Wantly before the offer goes out
Full version history: who changed what price, when, and by how much
See how approval works
discount approval
5
An AI writing tool is not a proposal system

AI writes text. Wantly is the system around it.

Many teams now draft proposals with an AI writing tool. It helps with text, but it has no memory of your products or prices, no post-send tracking, no approval flow, no margin control, and no integration with the systems your team actually use.

Central catalog: prices, margins, and stock, always current - no re-uploading each session
Post-send tracking: opens, reading time, and pricing attention
Approval and e-signature flow built in
Brand consistency enforced across all reps
Connects to any CRM or ERP, not just the few an AI tool integrates with
See the full comparison
wantly vs ai
Integrations

Works with the tools your sales team already uses

Two-way sync with your CRM and ERP - client and deal data flow in, proposal status and confirmed amounts flow back, automatically.

HubSpot
Pipedrive
Salesforce
MS Dynamics
Open API
And many more

Connect any tool via API

We connect Wantly to any system using our open API - so you're never stuck with only the integrations on this list.

Client and deal data flow in from your CRM
Proposal status and confirmed amounts flow back
Custom field mapping to your systems
View API docs
Also included
See all features
E-signature
Contracts
Multi-currency
Multilanguage
Team analytics
Roles & permissions
Open API
Client portal
and more…
the problem

Excel and PDFs weren't built for complex product proposals

Current way · not built for this

Scattered files: CRM, Excel, Word/PowerPoint, PDF, and email

!
CRM has the deal but cannot build the offer - export and rebuild manually
!
Prices in Excel, text in Word or PowerPoint, merged into a PDF by hand
!
PDF emailed out - opens, reads, and reactions are invisible
!
Discounts negotiated over Slack, no record, no limit
!
Client replies with questions in a long email thread referencing an old version
With Wantly · built for product sales

One connected sales workflow, from catalog to signature

CRM triggers proposal creation, client data flows in automatically
Catalog, pricing, and proposal connected - the offer builds from the catalog
Interactive web link: track opens, read time, and section attention live
Discount limits enforced by the system, approval logged automatically
Client comments, approves, and signs inside the proposal
RESULT
One centralized workflow

What used to take days of checking files, rebuilding PDFs and chasing updates now happens from one centralized workflow.

The impact you’ll see

What changes for your business

15 min
15 min
higher win rate
More proposals, same team

Reps build a proposal in under 15 minutes that used to take an hour or more. Volume goes up without adding headcount.

0
0
pricing & margin
No more margin surprises

A wrong license price or missed recurring fee on a signed contract becomes impossible when totals are calculated automatically.

Live
Live
consistent look
Know which deals are hot

Pipeline visibility shifts from guesswork to signals - you see which prospects are actively reviewing and which need a nudge.

Objection handling

The honest answers to what you're thinking

"We already build proposals in our CRM or accounting system."

CRMs track deals and contacts. Accounting systems handle invoices. Neither can configure a complex IT offer, enforce discount rules, present an interactive trackable proposal, or show you what the client actually read. Wantly sits between your CRM and your client, and syncs with both.

"We use an AI tool to generate proposals. Why is that not enough?"

AI writes text. It has no memory of your catalog between sessions, no post-send tracking, no approval flow, no margin control, and no two-way sync with your CRM or ERP. Wantly is the system around the text.

"Our deals are too complex for a template system."

Wantly is built for complex IT deals: mixed fee types, license tiers, add-ons, and per-rep approval rules are all native. Templates speed up the start; every deal is configured individually.

"How long does setup take?"

About three weeks, and you build nothing. We import your catalog, configure pricing rules, connect your CRM, and train your team. You just start closing.

Proof

TechNord, an IT services and SaaS reseller, replaced a 3-hour proposal process with a 25-minute one. Their catalog of 400+ services and licenses is centralized, pricing rules enforce margin automatically, and the team knows which prospects are actively reviewing an offer.

3 hrs - 25 min

per proposal

400+

services centralized
"Before Wantly, every proposal was a full afternoon. Now a rep picks services, sets the configuration, and it is out the door. And we see the moment the CTO opens it."
T
TechNord
IT services & SaaS reseller - 400+ services
Every Wantly setup is done for you
1
We import your service catalog
2
We configure your pricing rules
3
We connect your CRM
4
You just start closing
Live in ~3 weeks.
Testimonials

What IT and software sales teams say

We used to spend over an hour on each proposal. Now it takes under 15 minutes and looks more professional.

mv
Matas V.
Account Director, Studio Vela

The moment a prospect spends 10 minutes on the pricing section, I get a notification. That changed how we follow up.

RP
Ruta P.
Partner, Apex Consulting

Discount approvals used to happen over WhatsApp with no record. Now there is a system, a limit, and an audit trail.

TK
Tomas K.
Operations, Baltic Digital

FAQs

Quick answers to what IT and software sales teams ask us most. Talk to us →

Is Wantly right for IT and software sales teams?

Can Wantly handle one-time fees and recurring subscriptions in the same proposal?

Why is Wantly better than building proposals with an AI writing tool?

Does Wantly replace our CRM or accounting system?

How does Wantly manage discount control and margin protection?

Does Wantly integrate with my CRM and other systems?

Can clients comment, approve, and sign inside the proposal?

Can I track whether a prospect actually read my proposal?

How long does setup take?

Show 3 more questions
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