Industries · WHOLESALE & DISTRIBUTION

Quote faster. Protect your margin. Built for wholesalers & distributors

Wantly brings your full catalog, every supplier price list, and your client-specific pricing into one place - so your team quotes faster, with the right price and margin every time. Import any supplier file with AI and keep prices current automatically.

30-minute demo on your own catalog. We set the whole system up for you.

quote builder

Used by wholesalers & distributors

gutta-werke logo
dserve-logo
megaomas logo
aka-baltic logo
alwark logo
profruit-logo
tenesys logo
mprekyba logo
eurohorecana logo
hegvita logo
lematics logo
zereda logo
baltneta logo
tegra logo
medita logo
extreme-delight logo

From regional distributors to national wholesalers quoting thousands of SKUs daily.

10k+
SKUs per account
centralized, always current
60%
faster quotes
vs. prior Excel workflow
~3 wks
to go live
we do the full setup for you
Is Wantly right for you?

Is Wantly right for your business?

A quick gut check before you book a demo.

Wantly is built for you if
You wholesale or distribute products to business customers
You manage a large catalog with many SKUs and several suppliers
Different clients get different prices (volume, contract, partner)
Supplier prices change often and must stay current
You control discounts and margin across a team of reps
You build quotes in Excel and supplier files today, and it is slow at volume
-
Maybe not the fit (yet) if
-
You sell one product at one fixed price
-
You sell only through an e-shop with public pricing
-
You rarely send formal quotes
Quoting at volume

Quoting from a 10,000-SKU catalog should not live in Excel

Distributors run on volume and margin, but the quoting behind it is manual: many suppliers, many price lists, and a different price for every client.

Product and cost data is spread across supplier files, XML feeds, and spreadsheets
Every client has different prices, and keeping them right by hand is error-prone
Supplier prices change constantly, so quotes go out with stale costs
Building a multi-line quote from a huge catalog is slow, and you send a lot of them
After you send it, you cannot tell if it was opened or where it stalled

What staying manual quietly costs you

Lost margin
One stale cost or wrong price eats the profit
Slow quotes
Volume buyers go to whoever answers first
Hard to scale
More SKUs and clients means more manual work
1
Catalog and supplier data everywhere

Your whole catalog and every supplier price list, in one place

(Excel, CSV, PDF, images, links, XML), and keep it current with bulk updates and re-import. Compare suppliers, manage internal and supplier codes, and stop hunting through files for every quote.

AI import of any supplier file, any format
Supplier comparison, costs, codes, and lead times in one place
Bulk price updates and re-import keep the catalog current
See how import works
multi supplier catalog
2
A different price for every client

The right price and margin for every client, automatically

Wantly handles complex B2B pricing: individual price lists, volume and quantity pricing, partner and contract prices, and per-client discounts, with cost, markup, and margin shown on every quote. Set discount limits and route over-limit deals for manager approval.

Per-client, volume, contract, and partner pricing
Cost, markup, and margin visible on every quote
Discount limits and manager approval rules
See how pricing works
pricing per client
3
High volume, slow quotes

Build accurate quotes fast, even from a huge catalog

Find products instantly with categories, tags, and filters, then build a quote from templates and reusable blocks or by copying a past proposal. Reps configure variants, packages, and good / better / best alternatives, with totals calculated automatically.

Fast product search and filtering across thousands of SKUs
Templates, reusable blocks, copy a past proposal
Reps configure packages and alternatives (CPQ), totals auto-calculated
See how it works
quote builder (1)
4
The black box after send

See what happens after you send

Clients open the quote on any device, review it, and approve, sign, or pay in one flow. Your team sees when it was opened and what got attention, so follow-up is timely and nothing stalls silently.

Clients review, approve, sign, and pay
Open and engagement tracking with alerts
Statuses and pipeline across all your quotes
See how tracking works
pipeline quote statuses
Integrations

Works with your ERP and CRM

Pull products, costs, and stock from your ERP, push approved orders back, and sync deals with your CRM.

ERP / Rivile
HubSpot
Pipedrive
Salesforce
MS Dynamics
And many more

Connect any tool via API

We connect Wantly to any system using our open API - so you're never stuck with only the integrations on this list.

Pull products, costs, and stock from ERP
Push approved orders back automatically
Custom field mapping to your systems
View API docs
Also included
See all features
Interactive proposals
E-signature
Contracts
Analytics
Roles & permissions
Multilanguage
Currencies
Client portal
and more…
the problem

Excel and PDFs weren't built for complex product proposals

Current way · not built for this

Costs pulled from supplier files for every quote, client prices by hand, and silence after send

!
Costs pulled from supplier files for every single quote
!
Client prices kept by hand in spreadsheets
!
Stale supplier prices slip into offers
!
Multi-line quotes built slowly, one by one
!
Silence after send
With Wantly · built for product sales

One catalog, every supplier price in one place - and clear signals on what the client did

One catalog, every supplier price in one place
Per-client pricing and margin calculated for you
Update once, every new quote stays current
Quotes built fast from catalog and templates
Clear signals on what the client did
RESULT
One centralized workflow

What used to take days of checking files, rebuilding PDFs and chasing updates now happens from one centralized workflow.

The impact you’ll see

What changes for your business

60%
60%
less time per proposal
Quote faster at volume

More quotes out, without more headcount. Your team handles higher volume with the same people.

accurate prices & margins
Protect your margin

Right cost and price on every line. Stale supplier prices and wrong client discounts are eliminated.

1x
1x
higher proposal-to-close rate
Less person-dependency

A repeatable system, not Excel in one head. New reps quote correctly from day one.

Objection handling

The honest answers to what you're thinking

"Our catalog is huge and changes constantly."

That is where Wantly fits best. AI import and bulk re-import keep thousands of SKUs and supplier prices current.

"Every client has different pricing. Can it handle that?"

Yes. Individual price lists, volume, contract, and partner pricing, with margin visible and discount approval rules.

"Will it fit our ERP?"

Yes. Two-way ERP and CRM sync: pull products, costs, and stock, push approved orders. API for custom setups.

Proof

EuroHorecana, a HoReCa distributor managing 2,700+ products with 15 sales managers, moved from long, difficult-to-navigate offers to clear, visual proposals. Clients can review products and approve individual items directly in the proposal, reducing back-and-forth and saving time.

2 700

products managed

15

active sales managers
“Our proposals became more visual, professional, and easier for clients to understand. Clients can review the offer and approve individual items right away, which significantly reduces back-and-forth and saves time.”
E
EuroHorecana
2 700 products, multiple suppliers
Every Wantly setup is done for you
1
We import & sync your catalog
2
We build your pricing rules
3
We train your team
4
You just start quoting
Live in ~3 weeks.
Testimonials

What wholesalers and distributors say

Importing a new supplier price list used to take a day. Now AI does it in minutes.

rm
Rasa M.
Operations, Baltic Supply

Every client sees their own prices, and we see our margin before sending.

tk
Tomas K.
Sales Lead, ProTrade

Our reps quote from one catalog instead of ten supplier files.

gv
Greta V.
Head of Sales, Vektra Wholesale

FAQs

Quick answers to what wholesalers and distributors ask us most. Talk to us →

Is Wantly right for wholesalers and distributors?

Can it handle a large catalog with many SKUs?

Can I set different prices for different clients?

How does Wantly handle margins and discounts?

Can I import supplier price lists in any format?

Does Wantly integrate with our ERP and CRM?

How long does setup take, and what do we do?

Does Wantly replace our ERP or CRM?

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