Industries · Equipment & machinery

The proposal and CPQ workflow built for equipment & machinery sellers

Wantly brings every brand you carry, your pricing and margin, and your installation and service options into one workflow - so your team configures the full equipment package and sends a clear, technical, interactive offer. Import any supplier price list with AI and keep prices current.

30-minute demo on your own products. We set the whole system up for you.

eqipment package

Trusted by equipment & machinery sellers

gutta-werke logo
dserve-logo
megaomas logo
aka-baltic logo
alwark logo
profruit-logo
tenesys logo
mprekyba logo
eurohorecana logo
hegvita logo
lematics logo
zereda logo
baltneta logo
tegra logo
medita logo
extreme-delight logo

From single-site dealers to multi-brand distributors quoting configurable equipment.

50%
faster quotes
vs. prior Excel + brand files [sample]
100%
of quotes show margin
cost and markup on every line
~3 wks
to go live
we do the full setup for you
Is Wantly right for you?

Is Wantly right for your business?

A quick gut check before you book a demo.

Wantly is built for you if
You sell equipment or machinery to business customers
You carry several brands or suppliers, each with its own price list
Your offers bundle equipment with accessories, installation, training, or service
You quote one-time equipment cost plus recurring maintenance or service
You manage margin across a team of reps
You build quotes in Excel and supplier files today
-
Maybe not the fit (yet) if
-
You sell only spare parts off the shelf, not configured equipment
-
You carry a single brand with one simple price list
-
Your manufacturer handles all the quoting for you
The cost of staying manual

An equipment quote is more than a price for a machine

You sell equipment plus accessories, installation, training, and service - but the offer is often a flat Excel list that hides the package and the margin.

You carry several brands, and their price lists live in separate files
Every machine has options and accessories that change the price
Bundling equipment with installation, training, and service is done by hand
One-time and recurring costs are hard to present clearly
After you send it, you cannot tell if it was opened or where it stalled

What staying manual quietly costs you

Lost margin
Options and services priced by hand slip, and the profit on a high-ticket deal goes with them.
Slow quotes
High-ticket buyers compare and wait while you assemble the package across brand files.
Unclear offers
A flat Excel list hides the value of the package, so the buyer only sees a number.
1
Many brands, many price lists

Every brand and supplier price list in one place

Import any manufacturer or supplier price list with AI, in any format, and keep it current with bulk updates and re-import. Compare suppliers, manage brand and internal codes, and stop hunting through files for every quote.

AI import of any supplier price list, any format
Supplier and brand comparison: costs, codes, lead times
Bulk updates and re-import keep prices current
See how import works
catalog multi-brand
2
Equipment plus services, priced by hand

Configure the full package, with the right margin (CPQ)

Your team configures the machine, its options and accessories, and bundles it with installation, training, and service. Show one-time and recurring costs and the total contract value, with cost, markup, and margin on every offer.

Rep configures equipment, accessories, and service bundles
One-time and recurring pricing, total contract value
Cost, markup, and margin on every quote; good / better / best alternatives
See how pricing works
package configurator
3
High-ticket buyers need the full picture

Send a technical offer buyers trust

Carry technical specs, certificates, manuals, drawings, photos, and lead times inside a clear, on-brand, interactive offer. Present it in your client's language, so a considered purchase has everything it needs in one place.

Specs, certificates, manuals, drawings, photos, lead times
On-brand, interactive offer (your logo, colors, fonts)
The whole offer in your client's language
See how building works
interactive technical offer
4
The black box after send

See what happens after you send

Clients open the offer on any device, review the configuration and specs, and approve, sign, or pay in one flow. Your team sees when it was opened and what got attention, so follow-up on long technical deals is timely.

Clients review, approve, sign, and pay
Open and engagement tracking with alerts
Statuses and pipeline across all your quotes
See how tracking works
pipeline quote tracking
Integrations

Works with your ERP and CRM

Pull products, components, and costs from your ERP, push approved orders into production, and sync deals with your CRM.

ERP / Rivile
HubSpot
Pipedrive
Salesforce
API
And many more

Connect any tool via API

We connect Wantly to any system using our open API - so you're never stuck with only the integrations on this list.

Pull products, components, and costs from ERP
Push approved orders into production
Custom field mapping to your systems
View API docs
Also included
See all features
Templates
E-signature
Contracts
Analytics
Roles & permissions
Multilanguage
Currencies
Client portal
and more…
the problem

Excel and PDFs weren't built for complex product proposals

Current way · not built for this

Brand files everywhere, packages by hand, silence after send

!
Each brand price list in its own file
!
Options and accessories priced by hand
!
Equipment plus service bundled manually
!
Specs and certificates in separate PDFs
!
No idea if the offer was opened
With Wantly · built for product sales

One connected quoting system, from catalog to signature

Every brand in one current catalog (AI import)
Configure the package, price and margin calculated
Equipment, accessories, and service in one offer
Specs, certificates, and lead times built in
Track opens, approve, sign, and pay
RESULT
One centralized workflow

What used to take days of checking files, rebuilding PDFs and chasing updates now happens from one centralized workflow.

The impact you’ll see

What changes for your business

50%
50%
faster quotes
Quote packages faster

Equipment, accessories, and service bundled and priced in minutes - no assembling the package across brand files.

100%
100%
show margin
Protect your margin

Cost, markup, and margin on every line. The profit on a high-ticket deal no longer slips through hand-priced options.

Live
Live
pipeline signals
Win the long deals

See which buyers are actively reviewing a high-ticket offer, and follow up at the moment that matters.

Objection handling

The honest answers to what you're thinking

"We carry too many brands for one system."

That is exactly the point. Wantly imports any supplier price list with AI, in any format, and keeps them all current in one catalog - so the number of brands stops being a problem.

"Our offers are technical. A generic tool will not fit."

Wantly is built for technical offers: specs, certificates, manuals, drawings, photos, and lead times all live inside one interactive offer, in your client's language.

"Why not just use AI to write the quotes?"

Generic AI does not know your brands, costs, or margins, so it guesses. Wantly knows your catalog, configures the package, and runs the whole workflow. It uses AI where it helps, like price-list import.

"How long does setup take?"

About three weeks, and you build nothing. We import your brand price lists, configure pricing and bundles, connect your ERP, and train your team.

Proof

Nordlift, a multi-brand forklift and warehouse equipment dealer, brought 8 supplier price lists into one catalog. Reps now configure the full package - machine, accessories, and service - in minutes, with margin on every line.

8 - 1

price lists - one catalog

50%

faster quotes
"We used to keep eight price lists open at once. Now a rep configures the machine, the accessories, and the service plan, and the offer is out with the margin already right."
N
Nordlift
Multi-brand equipment dealer - 8 suppliers
Every Wantly setup is done for you
1
We import your brand price lists
2
We configure pricing & bundles
3
We connect your ERP
4
You just start quoting
Live in ~3 weeks.
Testimonials

What equipment sellers say

We carry six brands. Wantly keeps every price list current so quotes are never out of date.

es
Erik S.
Sales Director, Nordlift

Bundling the machine with installation and a service plan used to be a spreadsheet. Now it is three clicks.

ij
Indre J.
Account Manager, Baltic Equipment

The technical offer with specs and certificates makes us look like the serious supplier.

pd
Paulius D.
Owner, ProMek Distribution

FAQs

Quick answers to what equipment & machinery sellers ask us most. Talk to us →

Is Wantly right for equipment and machinery sellers?

Can Wantly handle many brands and supplier price lists?

Can it bundle equipment with installation and service?

How does Wantly handle cost and margin?

Can the offer carry technical specs and documents?

Why not just use AI (e.g. ChatGPT) to make our quotes?

Does Wantly integrate with our ERP and CRM?

Can clients review, approve, and pay in the offer?

How long does setup take, and what do we do?

Show 3 more questions
Show fewer questions